Red Bull X-Fighters is the most prestigious freestyle motocross (FMX) series in the world and in 2011 it was brought to Cockatoo Island Sydney.
Monsterplay was engaged by Red Bull to secure and manage sponsors for Red Bull X-Fighters and several other Red Bull properties. This was the first time Red Bull Australia sought sponsors for their events.
We developed the sponsorship structure, internal processes and necessary marketing material to secure sponsors at all levels. We created assets within the Red Bull environment that sponsors could leverage without diluting Red Bull or the sponsors brand objectives.
We secured Coates Hire as Principal Partner and created a time-lapse video of the course build that they subsequently used for their TVC campaign and implemented this activation throughout many of their sponsorship properties.
We secured and managed sponsorships of Coates Hire Mini, Swatch, Schick, Go Pro, Yamaha