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Monsterplay | Monsterplay Case Studies
Monsterplay | Monsterplay Case Studies
Monsterplay is a Marketing, PR and Business Development Agency for Blockchain and Tech companies. Working with blockchain and tech clients focused on Smart Cities, Supply Chain, DeFi, Decentralized Autonomous Organisations (DAO), Gaming, Tourism and with new economies that are being created through innovation. We connect key people and messaging with clearly identified partners, clients, media, analysts, thought leaders, influencers and investors.
Monsterplay, Blockchain, Cryptocurrency, Crypto, FinTech, ICO, IEO, Strategy, Branding, Marketing Communications, Business Development, Investor Relations
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Case Studies

Fantom Foundation Smart Dubai


As a member of Fantom [FTM] Blockchain Innovation Lab we were responsible for:

– Research & development of user cases and business models for Fantom and FantomPay, resulting in the repositioning of Fantom.

– Refined their positioning and rebranded Fantom as “The Nervous System for Smart Cities”.

– Secured invitation as a delegate with Austrade Trade Mission to Dubai, meeting key govt members responsible for the Dubai SmartCity initiative and blockchain integration.

– Initiated and now in ongoing commercial discussions directly with SmartDubai and multiple govt departments and their partners

For more information on Fantom please visit

Blockchain Partners

Blockchain Partners is a leading crypto assets research, advisory & technology firm, applying professional trading, investing, portfolio management and R&D to an emerging digital asset class.


Key member of the innovation team responsible for developing and delivering business models, strategic commercial and government partnerships and economic ROI on resource allocation.


For more information on Blockchain Partners please visit their website:

Blockchain Partners


XinFin [XDCE] is an open source hybrid blockchain platform.


Monsterplay was engaged to deliver branding and communications, strategic partnerships and exchange listings.


I joined the XinFin Advisory board in Feb 2018 with some of the most illustrious names in Blockchain, including Roger Ver, Mate Tokay, Jason Butcher and Sydney Ifergan


For more information on XinFin Hybrid Blockchain please visit: and


The IIB Council are a division of International Council of E-Commerce Consultants, one of the world’s largest Cyber Security and Business Technology certification bodies with programs in 145 countries.


We were engaged to contribute to the curriculum design and content including researching blockchain use cases, strategic partnerships and blockchain trials and adoption.


We were a member of the Blockchain Advisory Board for their initial year


Skateboarding game that set the bar for the mobile generation #1 sports game worldwide on both iOS and Android.  50 million play sessions to date.


Nominee – Mobile Game of the Year 2015, IGN

Winner – Breakout Game of 2015, Ind13 Magazine


Advisor to Founder since inception with a focus on commercialisation, international partnerships and consumer engagement.


Assisted in strategy and successful partnership negotiations with DC Shoes, Etnies and others. Discussions with Nike SB currently underway.


Snowcomparison is a ski resort comparison website that helps skiers and snowboarders compare over 2870 ski resorts on a like-for-like basis. Makes it easier and faster to research, plan and book your ski holidays.


It enables users to compare ski resorts on a like-for-like basis, just insurance or home loans comparison sites.


From concept, market research and validation, design, UX, development and launch, Snowcomparison was conceived within Monsterplay and subsequently launched into its own entity.


Snowcomparison went global from day one attracting customers from Europe, Nth America and Australia.

Snowcomparison - a ski resort comparison website
Red Bull X-Fighters


Red Bull X-Fighters is the most prestigious freestyle motocross (FMX) series in the world and in 2011 it was brought to Cockatoo Island Sydney.


Monsterplay was engaged by Red Bull to secure and manage sponsors for Red Bull X-Fighters and several other Red Bull properties. This was the first time Red Bull Australia sought sponsors for their events.

We developed the sponsorship structure, internal processes and necessary marketing material to secure sponsors at all levels. We created assets within the Red Bull environment that sponsors could leverage without diluting Red Bull or the sponsors brand objectives.


We secured Coates Hire as Principal Partner and created a time-lapse video of the course build that they subsequently used for their TVC campaign and implemented this activation throughout many of their sponsorship properties.


We secured and managed sponsorships of Coates Hire Mini, Swatch, Schick, Go Pro, Yamaha


Skeena Heliskiing is the 2nd largest Heliskiing mountain range in North America with over 9,250 km2 of terrain.


Monsterplay was engaged by the President, Jake Frei, to help him restructure and relaunch the business.  I subsequently invested in Skeena Heliskiing and joined the Advisory Board member.


Within four months of restructuring Skeena become profitable for the first time and within three years was operating at 95%+ capacity with a 70% repeat business.

Skeena Heliskiing
Ella Bache College of Skin & Beauty Therapy


Ella Bache is an iconic skincare brand with over 200 salons and David Jones counters nationally. Ella Bache College is its Education & Training division.


Engaged to develop their 3yr education and training strategy with a focus on building a national college to provide the highest quality beauty therapists in the industry and a career pathway into the Ella Bache network.


I was subsequently appointed as General Manager Ella Bache College and successfully implemented this strategy.


Responsible for building the Ella Bache college campus in Nth Sydney, designing and launching their distance learning program nationally, growing from 30 to over 180 students and provided 70% employment rate within the Ella Bache network.


The Enterprise Network for Young Australians (ENYA) is a not-for-profit organisation and the Australian representative body for entrepreneurs at the G20 Summit and a Founding Member of the G20 Young Entrepreneurs Alliance. (


Engaged as an Advisor to ENYA’s then CEO, Jeremy Liddle, to develop, deliver and secure sponsors for their “Fund it!” program.  Fund it! was a 2½ day workshops designed to de-risk new start-ups and provide funding options for them.


Over 6 months we hosted over 150 participants in Sydney & Melbourne. “Fund it!” was sponsored by ANZ Bank

Vaccination Scheduler - iPhone App


Developed and launched Vaccination Scheduler, an iPhone app, to help parents track and record their children’s vaccination history.


It went global from day one with Vaccination Scheduler being downloaded in 31 countries.


At launch Vaccination Scheduler featured as #1 New App in the Medical Category in Australia.